
Your website is losing you
five roofs a month.
Right now you look like the guy selling used shingles outside Home Depot. We make you look like stone-coated steel — premium-class, designer-grade, and obviously not from a template.
They've already
decided.
In the time it takes to hammer a single nail, a homeowner has decided whether you're a “Chuck in a truck” or the legitimate local authority. This is what most roofing sites still look like — and it's bleeding you leads.
- Built the way roofing buyers actually shop
- Mobile-first — where 80% of your leads come from
- Engineered to convert, not to collect dust
Keep scrolling — here's the cure

Welcome to our website!!! We are a family own'd company that does roof's, gutters, siding, and MORE. No job to big or to small. Call today for a FREE no obligaton quote!!!

Welcome to our website!!! We are a family own'd company that does roof's, gutters, siding, and MORE. No job to big or to small. Call today for a FREE no obligaton quote!!!

David Dotson & the build crew — The Simple Interface.
We've knocked
the doors.
David Dotson spent over a decade running roofing and solar companies in the 90-degree heat. He scaled them into the multi-millions, invested $400K+ in software tools that only ever got him 80% of the way — then taught himself to build the rest.
This is that same internal system — standardized for roofing companies only. No junior designers, no outsourcing, no recycled themes. That's why it's $2,500, not $6,500.
“This isn't art. It's a high-performance sales tool that happens to look beautiful.”
Do the math on a cheap-looking site.
of homeowners bounce the second your site looks dated
average monthly revenue a tired site quietly costs you
to decide if you're the pro — or a fly-by-night
At that rate, the $2,500 Full Overhaul pays for itself in about 3 days.
Not a marketing agency. The team brands hire when they're done playing.
We've built full mobile apps for some of the biggest names in door-to-door — plus custom crew apps, full website builds, and a claim operating system handling millions in supplements. Same team behind The Simple Interface, founded by David Dotson. No templates. No outsourcing. Builders who set the standard.
You're not buying a website.
You're buying a consultation.
The site is the artifact. The product is an hour of strategy with operators who've built and exited companies in your exact space — turning your brand into something that finally represents you at full volume.
Every build is custom.
Zero GoHighLevel templates. Zero recycled themes. Zero “drag the same hero into a new color.” One roofer. One identity. One site built from a blank canvas.
This isn't a screenshot.
It's coded — by us.
Every line hand-built for conversion and speed. Sharp on a cracked phone in the driveway, fast on the worst rural signal. This is a sample — yours is built to your brand.

Roofs built to outlast the mortgage.
Lifetime-grade materials, master crews, and a workmanship warranty in writing.
Full tear-off & new system, built to spec.
Leaks stopped, life extended.
We handle the claim end to end.


Roofs built to
outlast the mortgage.
Lifetime-grade materials, master crews, and a workmanship warranty in writing. Inspections are free and honest.
Full tear-off & new system, built to spec.
Leaks stopped, life extended, documented.
We handle the claim end to end.



Turnkey, with a window in.
After the kickoff call you get an exclusive log-in to your own portal. We handle every line of code, every pixel, every word — you just watch it come together and drop in anything you want featured.
- See live prototypes the moment we have them
- Drop your logo, photos, and reviews in one place
- Track every step — no 40-email threads
“We know this is your money season. After the kickoff, you don't lift a finger. Go close roofs.”
Your build is live to preview
Live prototypeYour build is live to preview
Live prototypeFrom paid to launched in 10–14 days.
Storm season waits for nobody. We move fast on purpose so you stay on roofs, not in your inbox.
Claim your spot
Pick your tier and pay. One of 25 is yours — locked in.
60-minute kickoff
Strategy with operators who've run your exact business. No template intake.
We build
You watch it come together in your portal. We sweat every pixel. You stay in the field.
Launch
10–14 days from kickoff to live. We don't pad timelines.
What it's worth vs.
what you pay.
A site like this is a $6,500 build when you piece it together — design, copy, photography, development, SEO. The Curb Appeal Special bundles all of it for $2,500: one team, one invoice, no retainers.
Piece by piece
What it costs to build
- Web & brand designDoesn't know roofing$2,000
- Conversion copywritingGeneric agency voice$1,000
- Professional photographyWeeks to schedule a shoot$750
- Custom developmentOffshore, slow revisions$1,500
- SEO service pagesUpsold as a monthly retainer$850
- Mobile + speed tuningUsually an afterthought$400
All of it, from us
The Curb Appeal Special
- IncludedCustom multi-page siteBuilt from scratch for your market
- IncludedOperator copywritingWritten in your actual voice
- IncludedProject gallery + photosYour real roofs, framed right
- IncludedHand-built, fast siteBy ex-roofers — zero themes
- IncludedSEO-built service pagesRanks in the towns you work
- IncludedMobile-first, tunedLighthouse-grade on day one
Pick your package
At two recovered jobs a month, the Full Overhaul pays for itself inside the first roof.
9 of 25 spots left — then it's $6,500
Starter Spark
One ruthless page that prints leads.
- Single-page power landing site
- 1 add-on (form, gallery, or review wall)
- Mobile-first lead capture
- Copy + design + build, done for you
- Live in 10–14 days
Full Overhaul
The whole authority machine. The one most roofers grab.
- Complete multi-page authority site
- 2 add-ons (custom forms, booking, reviews, lead magnet…)
- Project gallery + case-study engine
- SEO-built service pages that rank
- Premium operator copywriting included
- Direct line to the founders — no account managers
One-time payment. No retainers. No surprise fees. When 25 spots are gone, the price returns to $6,500.
The machine grows with you.
Land your spot first. When you're ready, these bolt straight on — no rebuild, no new agency, same operators.
Full Overhaul clients pick 2 of these at no extra cost.
Dynamic intake forms
Smart forms that qualify the lead and route the job before you ever pick up the phone.
Included with FullCRM integrations
Pipe new leads straight into the CRM you already run — JobNimbus, GoHighLevel, HubSpot, whatever.
Included with FullLogo & brand refresh
A wordmark and color system that finally looks like the company you actually are.
Included with FullAll of it starts with one spot.
Claim your spotThe honest answers.
Agencies pay for sales teams, account managers, and a fat overhead — then mark you up to cover it. We're operators running this internally with no middlemen. You get the same caliber of site at builder pricing because we built this system for our own companies first.
No. Every build starts from scratch — zero recycled themes, zero shared layouts between clients. We open with a discovery call about your company, your crews, your markets, your tone, and build the site around that. Same engine under the hood, a completely different machine on top. That's the whole point, and why it's a consultation, not a product.
If you're still reading, you already know. The question isn't whether it's costing you — it's how much. Most roofers we work with see lead quality jump inside the first 30 days post-launch.
10–14 days from the kickoff call for most roofers. We don't pad timelines and we don't ghost. We move at operator speed — because we are operators.
We revise until you do. The price is locked; the timeline isn't padded with revision fees. We stand behind the work — that's the entire brand.
The price returns to $6,500 and the door closes for the quarter. No extensions, no exceptions. This is a launch, not a fire sale.
9 spots left.
Then it's back to $6,500.
The roofers who hesitated last quarter watched the price reset. This is a launch — and it closes when the spots are gone. Don't be the one who waited.
One-time payment·10–14 day delivery·We revise until you love it