9 of 25 spots left · resets to $6,500
A premium home at dusk with a flawless dark roofline catching the last molten light
Market alert

Your website is losing you five roofs a month.

Right now you look like the guy selling used shingles outside Home Depot. We make you look like stone-coated steel — premium-class, designer-grade, and obviously not from a template.

Launch$6,500$2,500
Built by roofing operatorsNot marketers feeding off you · 3 apps live · $4.58M+ recovered
3 apps live in the App Store$4.58M+ recovered above scope10+ years in the trenches$400K invested in toolingNo GoHighLevel templatesOperators, not an agencyLive in 10–14 days3 apps live in the App Store$4.58M+ recovered above scope10+ years in the trenches$400K invested in toolingNo GoHighLevel templatesOperators, not an agencyLive in 10–14 days
The 3-second audit

They've already
decided.

In the time it takes to hammer a single nail, a homeowner has decided whether you're a “Chuck in a truck” or the legitimate local authority. This is what most roofing sites still look like — and it's bleeding you leads.

  • Built the way roofing buyers actually shop
  • Mobile-first — where 80% of your leads come from
  • Engineered to convert, not to collect dust

Keep scrolling — here's the cure

bobs-roofing-1998.com
★ BOB'S ROOFING & MORE ★
~ Serving the tri-county area since 1998!!! ~
Home|About Us|Services|Photos|Contact|Guestbook
WE DO ROOFS
★ FREE ESTIMATES!!! ★

Welcome to our website!!! We are a family own'd company that does roof's, gutters, siding, and MORE. No job to big or to small. Call today for a FREE no obligaton quote!!!

☎ CALL NOW: 555-ROOF
Best viewed in Internet Explorer 6 @ 1024×768Visitors: 000147
88% bounce
The operators behind The Simple Interface, in front of the truck
Operators, not designers

David Dotson & the build crew — The Simple Interface.

Built by roofers, for roofers

We've knocked
the doors.

David Dotson spent over a decade running roofing and solar companies in the 90-degree heat. He scaled them into the multi-millions, invested $400K+ in software tools that only ever got him 80% of the way — then taught himself to build the rest.

This is that same internal system — standardized for roofing companies only. No junior designers, no outsourcing, no recycled themes. That's why it's $2,500, not $6,500.

“This isn't art. It's a high-performance sales tool that happens to look beautiful.”

What your site costs you

Do the math on a cheap-looking site.

88%

of homeowners bounce the second your site looks dated

$12,400

average monthly revenue a tired site quietly costs you

2.4s

to decide if you're the pro — or a fly-by-night

Leak calculator
What your site has already cost you — conservatively
$288,000/ year

At that rate, the $2,500 Full Overhaul pays for itself in about 3 days.

Who's actually building this

Not a marketing agency. The team brands hire when they're done playing.

We've built full mobile apps for some of the biggest names in door-to-door — plus custom crew apps, full website builds, and a claim operating system handling millions in supplements. Same team behind The Simple Interface, founded by David Dotson. No templates. No outsourcing. Builders who set the standard.

Live in the App Store
Web & product work
3 apps live in the App Store right now$4.58M+ recovered above scope on SuppX10+ years operating roofing & solar
The real deliverable

You're not buying a website.
You're buying a consultation.

The site is the artifact. The product is an hour of strategy with operators who've built and exited companies in your exact space — turning your brand into something that finally represents you at full volume.

Every build is custom.

Zero GoHighLevel templates. Zero recycled themes. Zero “drag the same hero into a new color.” One roofer. One identity. One site built from a blank canvas.

What lands in your hands

This isn't a screenshot.
It's coded — by us.

Every line hand-built for conversion and speed. Sharp on a cracked phone in the driveway, fast on the worst rural signal. This is a sample — yours is built to your brand.

summitandslate.com
S
SUMMIT & SLATE
Roofing Co.
4.9 · 600+ roofs replaced

Roofs built to outlast the mortgage.

Lifetime-grade materials, master crews, and a workmanship warranty in writing.

Book a Free Roof Inspection
600+
Roofs replaced
25-Yr
Workmanship warranty
48 hr
Storm response
A+
BBB accredited
Roof Replacement

Full tear-off & new system, built to spec.

Repairs & Maintenance

Leaks stopped, life extended.

Storm & Insurance

We handle the claim end to end.

Recent project
Full replacement · Maple Grove
Converts
Your private client portal

Turnkey, with a window in.

After the kickoff call you get an exclusive log-in to your own portal. We handle every line of code, every pixel, every word — you just watch it come together and drop in anything you want featured.

  • See live prototypes the moment we have them
  • Drop your logo, photos, and reviews in one place
  • Track every step — no 40-email threads

“We know this is your money season. After the kickoff, you don't lift a finger. Go close roofs.”

portal.thesimpleinterface.com
S
SIMPLE
On track
Welcome back, Mike

Your build is live to preview

Live prototype
Homepage — v3
Updated 12 min ago
Open live prototype
Your assets
Logo, photos & reviews — drop them once.
Drag & drop to upload
12 files uploaded
Project status
Kickoff call
Day 1
Wireframes
Day 3
Design direction
Day 5
Build
Day 6 — now
Your review
Day 11
Launch
Day 14
The process

From paid to launched in 10–14 days.

Storm season waits for nobody. We move fast on purpose so you stay on roofs, not in your inbox.

01

Claim your spot

Pick your tier and pay. One of 25 is yours — locked in.

02

60-minute kickoff

Strategy with operators who've run your exact business. No template intake.

03

We build

You watch it come together in your portal. We sweat every pixel. You stay in the field.

04

Launch

10–14 days from kickoff to live. We don't pad timelines.

Pricing

What it's worth vs.
what you pay.

A site like this is a $6,500 build when you piece it together — design, copy, photography, development, SEO. The Curb Appeal Special bundles all of it for $2,500: one team, one invoice, no retainers.

Piece by piece

What it costs to build

  • Web & brand design
    Doesn't know roofing
    $2,000
  • Conversion copywriting
    Generic agency voice
    $1,000
  • Professional photography
    Weeks to schedule a shoot
    $750
  • Custom development
    Offshore, slow revisions
    $1,500
  • SEO service pages
    Upsold as a monthly retainer
    $850
  • Mobile + speed tuning
    Usually an afterthought
    $400
Total, hired out$6,500

All of it, from us

The Curb Appeal Special

Save 60%
  • Custom multi-page site
    Built from scratch for your market
    Included
  • Operator copywriting
    Written in your actual voice
    Included
  • Project gallery + photos
    Your real roofs, framed right
    Included
  • Hand-built, fast site
    By ex-roofers — zero themes
    Included
  • SEO-built service pages
    Ranks in the towns you work
    Included
  • Mobile-first, tuned
    Lighthouse-grade on day one
    Included
Everything above$2,500

Pick your package

At two recovered jobs a month, the Full Overhaul pays for itself inside the first roof.

9 of 25 spots left — then it's $6,500

Starter Spark

One ruthless page that prints leads.

$1,200$3,500
  • Single-page power landing site
  • 1 add-on (form, gallery, or review wall)
  • Mobile-first lead capture
  • Copy + design + build, done for you
  • Live in 10–14 days
Most roofers pick this

Full Overhaul

The whole authority machine. The one most roofers grab.

$2,500$6,500
  • Complete multi-page authority site
  • 2 add-ons (custom forms, booking, reviews, lead magnet…)
  • Project gallery + case-study engine
  • SEO-built service pages that rank
  • Premium operator copywriting included
  • Direct line to the founders — no account managers

One-time payment. No retainers. No surprise fees. When 25 spots are gone, the price returns to $6,500.

Once you're in

The machine grows with you.

Land your spot first. When you're ready, these bolt straight on — no rebuild, no new agency, same operators.

Full Overhaul clients pick 2 of these at no extra cost.

Dynamic intake forms

Smart forms that qualify the lead and route the job before you ever pick up the phone.

Included with Full

CRM integrations

Pipe new leads straight into the CRM you already run — JobNimbus, GoHighLevel, HubSpot, whatever.

Included with Full

Logo & brand refresh

A wordmark and color system that finally looks like the company you actually are.

Included with Full

All of it starts with one spot.

Claim your spot
Before you ask

The honest answers.

Agencies pay for sales teams, account managers, and a fat overhead — then mark you up to cover it. We're operators running this internally with no middlemen. You get the same caliber of site at builder pricing because we built this system for our own companies first.

No. Every build starts from scratch — zero recycled themes, zero shared layouts between clients. We open with a discovery call about your company, your crews, your markets, your tone, and build the site around that. Same engine under the hood, a completely different machine on top. That's the whole point, and why it's a consultation, not a product.

If you're still reading, you already know. The question isn't whether it's costing you — it's how much. Most roofers we work with see lead quality jump inside the first 30 days post-launch.

10–14 days from the kickoff call for most roofers. We don't pad timelines and we don't ghost. We move at operator speed — because we are operators.

We revise until you do. The price is locked; the timeline isn't padded with revision fees. We stand behind the work — that's the entire brand.

The price returns to $6,500 and the door closes for the quarter. No extensions, no exceptions. This is a launch, not a fire sale.

Last call

9 spots left.
Then it's back to $6,500.

The roofers who hesitated last quarter watched the price reset. This is a launch — and it closes when the spots are gone. Don't be the one who waited.

One-time payment10–14 day deliveryWe revise until you love it

$2,500 one-time · save 60%

Reserve my spot